Lamp Bristol

Lamp is a Bristol-based software development agency known for building smart, scalable software for startups and scaleups. With a small team of brilliant developers, they work closely with clients to create bespoke platforms and solve real business challenges through thoughtful, robust tech.

I partnered with Lamp to refine how they show up on LinkedIn — from tone of voice to banners to bios. It was a genuinely fun project. The team was open, collaborative and up for making their digital presence feel more like them. Plus, there’s something especially satisfying about helping the people who are usually busy building behind the scenes tell their own story.

What I did
LinkedIn Strategy & Brand Messaging
We developed a clear, consistent brand voice across both the company and personal LinkedIn profiles. The messaging was tailored to position Lamp and its directors as trusted long-term partners with deep experience in software for growth.

Profile Optimisation & Content Creation
I rewrote the About sections for the company and both directors (Dave and Tom), added strong taglines and updated calls to action. The tone was reworked to strike the right balance between technical credibility and human, client-focused storytelling.

Visual Identity & Banners
To pull everything together visually, I designed new LinkedIn banners for the company and both personal profiles. The new look was clean and consistent, reinforcing their focus on scalability, collaboration and long-term impact.

Featured Content Strategy
We also added three new Featured Section cards — Building Software, Training & Mentoring, and Public Speaking — to highlight their expertise and make it easier for potential clients to take the next step.