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The Halley / AEI
Project type
Permanent
Location
London
Role
Marketing Manager
website
Services Provided
Brand & Digital Strategy, CRM & Membership Growth, Event Curation & Community Building, Social Media & Content Marketing
The Halley is a dynamic co-working space, recording studio, and creative hub powered by AEI Group, designed for independent artists, labels, and music entrepreneurs. More than just a workspace, it fosters collaboration between musicians, producers, and industry professionals, providing a home for creative communities to thrive.
Brand & Digital Strategy
Led the full-scale marketing relaunch of The Halley, repositioning the brand and revamping its online presence to drive membership growth and community engagement.
CRM & Membership Growth
Developed a CRM-led marketing strategy that optimised the customer journey, improving retention and acquisition rates while creating a more data-driven approach to marketing.
Event Curation & Community Building
Spearheaded the Orbit Live music conference, overseeing event programming, ticketing, digital marketing, and partnerships, leading to 200+ ticket sales and significant industry recognition.
Social Media & Content Marketing
Built a cohesive content strategy, producing high-impact social campaigns that reinforced The Halley’s position as a leading creative hub for the music industry.
